This Could Be Our Future

menu icon

This Could Be Our Future

Yancey Strickler is a writer and the cofounder and former CEO of Kickstarter. He grew up in Clover Hollow, Virginia, and began his career as a music critic in New York City. This is his first book.

On the internet

Personal site
Twitter

Yancey Strickler

Photo by Daniel Arnold

Now Available at:

Amazon logo Apple Books logo Barnes & Noble logo Books A Million logo Powell's Books logo Indie Bound logo
This Could Be Our Future Bookcover

Signup for updates

Learn more about the book

Publisher’s description

A vision for building a society that looks beyond money and toward maximizing the values that make life worth living, from the cofounder of Kickstarter

Western society is trapped by three assumptions: 1) That the point of life is to maximize your self-interest and wealth, 2) That we’re individuals trapped in an adversarial world, and 3) That this is natural and inevitable. These ideas separate us, keep us powerless, and limit our imagination for the future. It’s time we replace them with something new.

This Could Be Our Future is about how we got here, and how we change course. While the pursuit of wealth has produced innovation and prosperity, it also established an implicit belief that the right choice in every decision is whichever option makes the most money. The answer isn’t to get rid of money; it’s to expand our concept of value. By assigning rational value to other values besides money–things like community, purpose, and sustainability–we can refocus our energies to build a society that’s generous, fair, and ready for the future. By recalibrating our definition of value, a world of scarcity can become a world of abundance.

Hopeful but firmly grounded, full of concrete solutions and bursting with creativity, This Could Be Our Future brilliantly dissects the world we live in and shows us a road map to the world we are capable of making.